TECHNOLOGY A FACTOR IN DETERMINING THE SUSTAINABILITY OF WOMEN LEAD ENTERPRISES
Main Article Content
Abstract
This study analyses a model proposed by the authors based on the literature review whose constructs are the factors that influence the sustainable entrepreneurship of Ecuadorian women analyzed in previous studies. The ICT construct is added with the idea of determining the role played by technology in the sustainability of these enterprises. The research methodology is located in the positivist paradigm, quantitative approach, and descriptive type with a field design; the population analyzed are women entrepreneurs in the provinces of Cañar and Azuay. The data collection technique used was an instrument divided into sections, the first consisting of dichotomous questions, while the second was a questionnaire with questions measured on a Likert scale. The results of the analysis concluded that the factors that determine the sustainability of female entrepreneurship are associated with the type of entrepreneurship and the use of technology, which was also highlighted in the context of the pandemic that caused a social distancing and has left a new way of doing business, taking advantage of the technological era that has been installed in all latitudes. Once the model has been tested, it is concluded that information technologies determine companies’ sustainability.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Allen, F., Demirguc-Kunt, A., Klapper, L., & Martínez, M. (2012). The Foundations of Financial Inclusion: Understanding Ownership and Use of Formal Accounts. Journal of Financial Intermediation, 27. DOI: https://doi.org/10.1016/j.jfi.2015.12.003
Avila, J.A., Reinoso, JR R, Castillo, D., & Ochoa, M. (2020). Factors that affect the sustainable entrepreneurship of Ecuadorian women. Pro Sciences: Journal of Production, Science and Research, 4(37), 97-110. DOI: https://doi.org/10.29018/issn.2588-1000vol4iss37.2020pp97-110
Banco Mundial. (2014, 02 20). 2021 Grupo Banco Mundial. Retrieved 11 13, 2021, from 2021 Grupo Banco Mundial.: https://www.bancomundial.org/es/topic/gender/publication/gender-at-work-companion-report-to-world-development-report-2013-jobs
Barros-Bastidas, C., & Turpo, O. (2020). La formación en investigación y su incidencia en la producción científica del profesorado de educa- ción de una universidad pública de Ecuador. Publicaciones, 50(2), 167–185. doi:10.30827/publicaciones.v50i2.13952
Barbagelata Fernandez, V. (2019). Study of the perception of women entrepreneurs of the incident factors in female entrepreneurship and the support of external entities in Chile. From https://hdl.handle.net/11673/46935
Briseño, Olivia y Briseño, Arturo y Lira Arjona, Alfonso López (2016). Female entrepreneurship: a multicase study of critical factors in Northeastern Mexico. Innovaciones de Negocios, 13 (25). pp. 23-46. ISSN 2007-1191. From: http://eprints.uanl.mx/12629/1/13.25%20A2.pdf
Bruni, A., & Perrotta, M. (2017). Emprender juntos: historias para él y para ella. Revista internacional de investigación y comportamiento empresarial, 20(2), 108-127. DOI: https://doi.org/10.1108/IJEBR-12-2011-0187
Cancino, C., Coronado, F., & Farias, A. (2012). Background and results of dynamic ventures in Chile: five success stories. Innovate Journal of Administrative and Social Sciences, 22 (43), 19-32. DOI: https://doi.org/81824123003
Cañarte-Quimis, LT, Marcillo-Marcillo, Y., Leones-Pico, J., & Márquez-Toala, A. (2020). Entrepreneurship as a strategy or need in the productive development of Ecuador. FIPCAEC. 5 (5), 72-90, ISSN: 2588-090X. DOI: https://doi.org/10.23857/fipcaec.v5i4.297
Carranza, Y., Cercado, M., & Solano, S. (2018). Emprendimientos femeninos en Ecuador. Revista Publicando, 5(14), 57-66. Retrieved from https://revistapublicando.org/revista/index.php/crv/article/view/1094
Cárdenas Zea, M., Peralta, M., Zamora, J., Reyes, J., Antúnez, G., (2016). Impact of Information technology and Communication in agricultural enterprises | [Impacto de las Tecnologías de la Información y Comunicación en los emprendimientos agropecuarios. Revista Electrónica de Veterinaria 17(12),1-10.
Castillo Castillo, D.C., Reyes Reinoso, J.R., Mori Alvarado, A.V. (2022). Factors that determine the sustainability of women-led entrepreneurship and virtuality. RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, 2022, 2022(E48), pp. 56–68
Chanto, C., & Loáiciga, J. (2021). Perceptions of entrepreneurship supported by technological tools: a descriptive approach in times of COVID-19. National Journal of Management, 12 (1), 73-87. DOI: https://doi.org/10.22458/rna.v12i1.3380
Chávez-Toala, Aldo Rafael; Feijó-Cuenca, Nilba Priscila. Female entrepreneurship and its contribution to the socio-economic development of the city of Portoviejo. Pole of Knowledge: Scientific-professional Journal, 5 (3), 554-573. ISSN 2550-682X. DOI: http://dx.doi.org/10.23857/pc.v5i3.1352
Chirinos Araque, Y. D., Meriño, V. H., Martinez, C. Y., & Perez, C. (2018). Emprendimiento sostenible para eldesarrollo económico de las PYMES. ESPACIOS Nº7, 3, from https://www.revistaespacios.com/a18v39n07/a18v39n07p03.pdf
Contreras Medina, PM, Vargas Martínez, E., Cruz Jiménez, G., & Serrano-Barquín, R. (2020). Women’s entrepreneurship: from the economic to the sustainable. Spaces Magazine, 41(31). From: http://hdl.handle.net/20.500.11799/109183
Daher, M., Jaramillo, A., & Rosati, A. (2018). Being an entrepreneur is learned: Technical and psychological effects of an entrepreneurship program. Interamerican Journal of Psychology / Interamerican Journal of Psychology (IJP), 52 (2), 211-224. DOI: https://doi.org/10.30849/rip/ijp.v52i2.393
De León, Alejandro (2018). The profitable business of investing in women entrepreneurs https://elpais.com/elpais/2018/04/18/planeta_futuro/1524056570_515846.html
Elisondo, R. (2018). Creative processes of women entrepreneurs. Scientific Bulletin Sapiens Research, 8 (1), 41-53. From: https://www.srg.com.co/bcsr/index.php/bcsr/article/view/269
Fernández, Q., Mirian, G., Nina, A., Dante, V., & De la Cruz, G. (2017). Entrepreneurship initiative in rural settings: a study of cultural factors. Venezuelan Journal of Management, 22 (78), 191-209. DOI: https://doi.org/10.37960/revista.v22i78.2
Franklin, A., Demirguc-Kunt, A., Klapper, L., & Martinez Peria, M. (2016). The foundations of financial inclusion: Understanding ownership and use of formal accounts. Journal of Financial Intermediation, 1-30. DOI: https://doi.org/10.1016/j.jfi.2015.12.003
González, O., Zorilla, A., & Garcia, O. (2019). The Motivation of women in developing rural enterprises and decision making and the relationship with their satisfaction. (Spanish). Researches in Management Sciences, 6 (135), 57-77. DOI: https://doi.org/10.3917/resg.135.0057
Higuera, V., Silvera, A., Corredor, A., & Pineda, M. (2019). Entrepreneurship in Colombia: Obstacles, drivers and recommendations. Venezuelan Journal of Management, 24 (85), 123-134. DOI: https://doi.org/10.37960/revista.v24i85.2
Lasio, V., Amaya, A., Zambrano, J., & Ordeñana, X. (2020). Global Entrepreneurship Monitor Ecuador 2019/2020. ESPAE.
Loor Pivaque, j. P. (2020). Factores de riesgo y su efecto en el proceso de comercialización en los emprendimientos, ciudad de Jipijapa. From: http://repositorio.unesum.edu.ec/handle/53000/2335
Maldonado, B., Lara, G., & Maya, A. (2016). La Mujer como motor del desarrollo local: Una experiencia puntual. Revista San Gregorio, 1(2), 91-107. doi:ISSN 2477-9431
Maguirre, M., Ruelas, G., & De la Torre, C. (2016). Empoderamiento de la mujer a través de la innovación. Revista de Administração Mackenzie, 17(6), 164-190. DOI: https://doi.org/10.1590/1678-69712016/administracao.v17n6p164-190
Marín Dueñas, PP, Lasso De La Vega González, C.,Mier-Terán Franco, JJ. (2016). The effectiveness of the corporate website in small and medium-sized companies: an analysis of web usability. Studies on the journalistic message, 22(1), pp. 431–444
Martínez Murillo, Carlos Francisco; López Vera, Juan Gabriel; Castillo Nazareno, Uriel Hitamar; Suárez Zambrano, Alejandra Yarley. Estudio correlacional entre financiamiento y rentabilidad para empresas inmobiliarias del Ecuador. From: http://repositorio.ucsg.edu.ec/handle/3317/15019
Microfinanzas, F. B. (2021). Web Corporativa BBVA. Retrieved 11 13, 2021. From Web Corporativa BBVA: https://www.fundacionmicrofinanzasbbva.org/desarrollo-del-%20sector/empoderamiento-la-mujer/
Ministerio de Inclusión Económica y Social. (2021, 11 16). Plataforma Gubernamental de Desarrollo Social. Retrieved from: https://www.inclusion.gob.ec/credito-de-desarrollo-humano1/
Ministerio de Inclusión Económica y Social. (2021, 11 14). Plataforma Gubernamental de Desarrollo Social. Retrieved from: https://www.inclusion.gob.ec/
Montero González, Bárbara y Camacho Ballesta, José A. (2018) Caracterización del emprendimiento femenino en España: Una visión de conjunto. REVESCO. Revista de Estudios Cooperativos (129). pp. 39-65. ISSN 1885-8031. DOI: http://dx.doi.org/10.5209/REVE.61936
Montes de Oca Rojas, Y. (2020). Perspectivas del emprendimiento social y redes socioproductivas de pequeños productores en Venezuela. Revista De Ciencias Sociales, 26(1), 300-312. https://doi.org/10.31876/rcs.v26i1.31326
Navas R., A., & Moncayo Lara, J. (2019). El empoderamiento productivo de la mujer como consecuencia de la Inclusión Financiera. INNOVA Research Journal, 4(3.2). DOI: https://doi.org/10.33890/innova.v4.n3.2.2019.1125
Pareti, S.,Córdoba, A., Fuentes, JI. (2020). Information technology & communication (ERP and CRM) as tools for customer segmentation and loyalty in hotel ventures: The case of mountain alegre and concepcion, Valparaiso Chile | Tecnologías de la información y comunicación (CRM y ERP) como herramientas de segmentación y fidelización de clientes: El caso de los emprendimientos hoteleros de cerro alegre y cerro concepción, Valparaíso Chile. RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, 2020(E31), pp. 342–356.
Parra, M., Rubio, G., & Lopez, L. (2017). Distinguishing factors of entrepreneurship that led to success: case studies of entrepreneurs from Ibague, Tolima. Thought and Management, 43-89. DOI: https://doi.org/10.14482/pege.43.10583
Paucar Tibanta, J. L., & Arellano Rivera, E. S. (2019). Factores Críticos en la Sostenibilidad de los Emprendimientos en el cantón Caluma, provincia Bolívar, año 2019. From: http://dspace.ueb.edu.ec/handle/123456789/3275
Polanco Tomala, M.L. (2021). Entrepreneurship and the insertion of women promote the sustainable socio-economic reactivation of the Paján Canton. From: http://repositorio.unesum.edu.ec/handle/53000/2743
Queiroz, D., Gonçalves, J., Fontoura, L., & Poli, M. (2011). Gestión territorial y planificación. Revista Estudios y Perspectivas, 20(2), 270-278. ISSN: 0327-5841. Disponible en: https://www.redalyc.org/articulo.oa?id=180717607001
Reyes Reinoso, J. R., & Castillo Castillo, D. C. (2018). Importance of ICT’s Use in Business Management and Its Contribution to the Improvement of University Processes. Information and Communication Technologies of Ecuador (TIC.EC), 241–252. https://doi.org/10.1007/978-3-030-02828-2_18
Rincón, I.K., Suarez Castrillon, S.A., Suarez Castrillon, A.M. (2018). ICT into entrepreneurial scenarios to generate a value chain in the creation of online services. Espacios, 39(53).
Roa, M. (2013). Inclusión Financiera en América Latina y el Caribe: acceso, uso y calidad. Boletín del CEMLA, 121-148. Retrieved from: https://www.cemla.org/PDF/boletin/PUB_BOL_LIX03-01.pdf
Rodriguez González, C. (2017). Emprendimiento liderado por mujeres en la región de valparaíso: diferencias socioeconómicas y el impacto en el desarrollo de la carrera emprendedora. From http://hdl.handle.net/11673/23454
Rueda-Granda, G. V. (2019). Análisis de los factores asociados a la sostenibilidad de los emprendimientos en la zona de planificación 7–Sur del Ecuador. Polo del Conocimiento, 4(5), 370-397. DOI: https://doi.org/10.23857/pc.v4i5.991
Salazar Naula, T. T., & Zambrano Chalén, L. (2020). Incidencia de la autoeficacia financiera en el desarrollo de emprendimientos de mujeres en la ciudad de Guayaquil. From: http://repositorio.ucsg.edu.ec/handle/3317/14789
Santander-Astorga, P., Fernández-Robin, C., & Yáñez-Martínez, D. (2016). Motivaciones y condicionantes contextuales en el emprendimiento liderado por mujeres chilenas. Revista de Ciencias Sociales, 22(2), 63-77. DOI: https://doi.org/10.31876/rcs.v22i2.24860
Sastre, R. (2013). La Motivación emprendedora y los Factores que contribuyen con el éxito del emprendimiento. Ciencias Administrativas, (1). Recuperado a partir de https://revistas.unlp.edu.ar/CADM/article/view/586
Shinnar, R., Giacomin, O., & Jassen, F. (2012). Entrepreneurial Perceptions and Intentions: The Role of Gender and Culture. DOI: https://doi.org/10.1111/j.1540-6520.2012.00509.x
Simon, V., Scrambled, L., & Medina, A. (2012). The influence of training, experience, and Motivation on the survival of newly created companies. Management Studies, 28, 237-262. DOI: https://doi.org/10.18046/j.estger.2012.1487
Suarez, M., Sanchez, M., & Soto, M. (2020). Development of the entrepreneurial career: Identification of profiles, skills, and needs. Complutense Journal of Education, 31 (2), 173-184. DOI: https://doi.org/10.5209/rcd.62001
Women, U. N. (2018). Promoting women’s economic empowerment: Recognizing and investing in the care economy. Issue Paper, UN Women, New York. From: https://docs.euromedwomen.foundation/files/ermwf-documents/8098_4.193.promotingwomen%E2%80%99seconomicempowerment-recognizingandinvestinginthecareeconomy.pdf
Valderrama Moreno, D. (2020). Análisis de los factores que condicionan la rentabilidad de los emprendimientos sociales. From: https://repository.cesa.edu.co/bitstream/handle/10726/4094/ADM_1020816659_2020_2.pdf?sequence=4&isAllowed=y
Velasquez Alva, ME (2019). Characterization of women’s entrepreneurship in the province of Virú. From:https://dspace.unitru.edu.pe/bitstream/handle/UNITRU/15278/Velasquez%20Alva%2C%20Maria%20Elena.pdf?sequence=1&isAllowed=y
Villamar Briones, M. (2020). Factors that affect the failure of enterprises in the city of Daule-Cabecera Cantonal. From: http://dspace.ups.edu.ec/handle/123456789/19546
Zambrano, J., & Ordeñana, X. (2017). Global Entrepreneurship Monitor. Guayaquil: ESPAE. ISSN: 139030047