THE IMPACT OF DIGITALIZATION ON IMPROVING ORGANIZATIONAL PERFORMANCE: A FIELD STUDY OF THE UNIVERSITY SERVICES DIRECTORATE IN BECHAR
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Abstract
In the era of digital transformation, digitalization has become a fundamental element in improving organizational performance. It contributes to simplifying processes, accelerating procedures, and enhancing the quality of services provided. Digitilization reflects the growing role of technology in managing and administering institutions, including educational and service institutions. The University Services Directorate in Béchar, being an institution responsible for providing a suitable environment for students through university housing, represents an ideal model for studying the impact of digitalization on organizational performance. This study seeks to understand how digitalization can positively transform the directorate's performance by improving process efficiency, enhancing communication among employees, and reducing administrative errors.
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