CRITICISM OF IRAN'S CULTURAL AND FOREIGN POLICIES AND ACTIONS IN PUBLIC AND MEDIA DIPLOMACY IN CONTRAST TO THE POLICY OF THE AMERICAN GOVERNMENT

Abstract

In the last few years, public diplomacy has had a special place in the development of political and cultural relations between countries, for this reason, the topic of public diplomacy has been the subject of research by many researchers at home and abroad. Obviously, considering the recent developments between the two countries of Iran and the United States, which in the last three years has been unprecedented in terms of the amount of news and media coverage. Representation of the atmosphere governing the media discourse of the two countries is of great importance and necessity. After the events of September 11, 2001 and the military operations of the attack on Afghanistan and Iraq, the United States of America approves the use of public diplomacy as its main action in foreign policy in order to overcome its foreign policy problems and justify world public opinion. Iran is chosen as the focal point of this type of diplomacy. Producing and broadcasting dozens of movies, documentaries, TV series, allocating budgets of several hundred million dollars and many other actions, telling about the impact and importance of this type of diplomacy in the era of information technology and the use of soft power in the field of international relations. has it. The purpose of this research is to analyze the discourse of cultural and media diplomacy between Iran and America. This article tries to answer the question in a descriptive-analytical way, what is the function, position and performance of Iran's cultural and foreign policies in media diplomacy in contrast to the policy of the American government. It seems that the communication model of Iran's media diplomacy has provided a platform for the influence of the media on the structures of the diplomacy and foreign policy model in recent years in terms of goals, tools, methodology and time period, and the Ministry of Foreign Affairs and the Overseas Department of Broadcasting in In this direction, effective measures have been taken, such as the establishment of the General Department of Public Diplomacy and overseas networks, etc., but it is not as extensive as the American media activities in global networks such as CNN, Fox News, and the virtual network.