THE LEGAL REGULATION OF ELECTRONIC COMMERCIAL ADVERTISING

Abstract

With technological advancement, commerce has become deeply rooted in an electronic environment relying on various communication means, including the internet. E-commerce is initially practiced through electronic advertising, which is considered a promotional tool to showcase commercial offers online. Electronic advertising stands out as an advertising method on the internet that depends on various techniques to ensure successful online marketing. Electronic advertising is governed by legal regulations to ensure its organization. This regulation subjects it to specific conditions that must be designed and complied with in a non-deceptive manner. It is also restricted by principles of public morality and public order in its design. Despite this, electronic advertising still requires further legal regulation, especially concerning artificial intelligence.