ARTISTIC EXPRESSION AS A COMMUNICATIVE ACT AT THE POPULAR UNIVERSITY OF CESAR.
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Abstract
The purpose of this research was to analyze artistic expression as a communicative act at the Popular University of Cesar. It has a mixed method where a Pragmatic philosophical stance was adopted with a sequential explanatory design, greater preponderance is given to the quantitative dimension over the qualitative and it is descriptive and field type. The population is made up of one hundred and forty-three (143) students and 2 directors of culture of the Popular University of Cesar (UPC). To this end , a semi-structured interview was developed, consisting of fourteen (14) open questions for the two directors of culture of the universities studied, and a questionnaire consisting of forty-two (42) closed questions, aimed at the students, the latter, with a Lickert-type response scale. Seven experts were consulted for the validity of the instruments. In the reliability of the questionnaire, a pilot test and the Alpha Cronbach formula were appliedyielded a high result of 99%; for the interview, the qualitative ethnographic contrast was carried out. After the respective triangulation, among the results stand out: the positive presence of artistic expression as a communicative act in the Popular University of Cesar (UPC) studied, so strategies were formulated to strengthen said presence; because the existence of Functional and Transcultural Creativity was concluded; the Perceptive and Interpretive communicative proposals, the exercise of the communicational process, as well as the communication flows: Therefore, it was especially recommended to take into account the strategies and proposals aimed at the fields of university action and focused on promoting managerial forms to strengthen artistic expression as a communicative act at the Popular University of Cesar Valledupar campus.
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