BICITOURISM AS A CATALYST FOR DEVELOPMENT IN BOYACÁ – COLOMBIA
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Abstract
In Boyacá, Colombia, the scarcity of business development has stalled economic and social progress. This study investigates how bicitourism can be a source of development in this region. It seeks to understand its impact in generating employment, stimulating local economic growth and improving the quality of life of the population. The methodology used is qualitative, through surveys and focus groups, to analyze the perception of the community, tourists and local authorities on bicitourism in Boyacá. The results highlight the potential of bicitourism to generate income, promote environmental conservation and safeguard cultural heritage. Despite this, challenges such as the lack of adequate infrastructure and the need for promotion and training are identified. In conclusion, the importance of taking advantage of bicitourism as an integral strategy to boost economic and social development in Boyacá is emphasized, proposing actions such as investment in infrastructure and the promotion of responsible tourism to maximize its benefits in the region
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