SUSTAINABLE HALAL FOOD IN PAKISTAN: A PROFOUND ANALYSIS OF HURDLES AND RESPONSIBILITIES

Abstract

Pakistan share a major proportion of production of halal foods across the world. The discourse on sustainable production and consumption of ethical food is diverse and global as the food industry is deeply embedded in cultural and religious traditions. The concepts of halal food in Islam and the importance of environmental responsibility are interrelated. Eating and drinking is giving fuel to body for performing daily tasks that makes the food an important aspect of human life. Like all other vital aspects, this aspect is dealt in guidance with the Allah Almighty. Several instances mentioning the dealing and etiquettes of observing the vital task of eating and drinking. Allah Almighty mentions in Quran,

فَكُلِى وَٱشْرَبِى وَقَرِّى عَيْنًۭا ۖ

“So eat and drink, and put your heart at ease” (Al Maryam: 26)[1]

Islamic society emphasizes concepts such as self-control, interconnectedness, mutual respect, and living in harmony with nature. These principles align closely with the goals and processes of sustainable food production and consumption. Sufism states of divine principles just like as mentioned in Quran

وَكُلُوا۟ وَٱشْرَبُوا۟ وَلَا تُسْرِفُوٓا۟ ۚ

“Eat and drink, but be not excessive.” (Al Aara’af: 31)[2]

The current study looks at how Pakistan’s halal food-related company might face effects from the ongoing challenges. Pakistan, a predominantly Muslim population, harbors immense potential within the global halal food industry despite numerous challenges that hinder its full potential. The industry’s potential has been hampered by inconsistent regulations, non-standardized certification procedures, and restricted access to foreign markets. Furthermore, the target audience has certain reservations concerning ethical issues, authenticity, and food preservations about halal items, thus impacting their trusteeship and reliance on such goods. It is essential to put funds into the creation of infrastructure, fortify regulatory frameworks, and promote cooperation among pertinent stakeholders to guarantee adherence to global halal standards and enhance market accessibility. Initiatives that support consumer awareness, openness, and moral behavior can also pave the way to the development of halal product confidence.  By putting these suggestions into practice, the halal food Industry of Pakistan can surpass past troubles, uncover novel potentials, and provide a great contribution towards Pakistan’s economic development as well as international fame as a chief halal food manufacturer. Top of Form

[1] Al Quran, Surah Al Maryam, Ayat no. 26

[2] Al Quran, Surah Aaraf, Ayat no. 31