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This article explores the significant role of Artificial Intelligence (AI) in safeguarding intellectual property rights on e-commerce marketplaces. With the exponential growth of online platforms, the protection of intellectual property has become increasingly challenging, calling for innovative solutions. AI technologies offer promising opportunities to address issues such as trademark infringement, counterfeiting, and copyright violations effectively. This article highlights the key applications of AI in protecting intellectual property rights, including automated monitoring and detection systems, image recognition algorithms, machine learning for pattern analysis, and predictive analytics for risk assessment. Moreover, it evaluates the benefits and challenges inherent in AI implementation, including the need for transparency, ethical considerations, and the balance between automated processes and human expertise. The article concludes by stressing the importance of collaboration between AI technology developers, e-commerce platforms, and intellectual property rights holders in fostering a secure and trustworthy online environment.

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