INFLUENCE OF SOCIAL MEDIA IN POLITICAL MOBLIZATIONAMONG YOUTH IN PAKISTAN
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Abstract
Social media use enables communication between people in different parts of the world. The current study investigates the effects of social media on the political mobilization in terms of youth and heightened political awareness. Social media's development has altered how politics are communicated. Nowadays, like, publishing, commenting, and sharing political content online as well as following politicians on Facebook and Twitter have all become increasingly popular ways to engage in political activity. The purpose of this study was to examine how social media has contributed to Pakistan's democracy using 300 respondents of equally male and female students from university of Narowal. The sampling technique of purposive and convenience sampling is used to collect the data while using questionnaire as research tool.The study's main goals were to examine how young people use social media in order to promote political mobilization and to assess how social media affects young people's political awareness in Pakistan. Whereas the uses and gratification theory is applied in current study. People actively engage in media consumption and connect with communication tools by building profiles and organizing activities that are similar.Therefore many researchers have worked on these topics. Additionally, it is clear from research results that young use of social media is promoting democratization and political participation in Pakistan.
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