LEARNING FOR SHARED VALUE GENERATION: THE CHALLENGE OF THE ADMINISTRATION PROGRAM IN A PUBLIC UNIVERSITY.

Abstract

Companies, as goal-oriented organizations, focus on maximizing limited resources to meet societal needs. However, due to their profit-driven nature, they often neglect their ethical and responsible commitment to resource management. Their policies are more concerned with self-benefit rather than implementing operational practices that enhance both their competitiveness and social conditions. It is necessary that, in the post-pandemic recovery process, companies contribute to the generation of shared value, meaning they generate benefits for both the company and society as a whole. This article presents the results of a study that aimed to identify, through the perception of students and graduates from a public university's administration program, the level of learning regarding shared value generation in organizations. Given that these individuals have an education that positions them in a key role for knowledge transfer and economic reactivation, it is important to assess their perception in this regard. The study is based on the propositions of Porter and Kramer, who propose preconceiving products and markets, redefining productivity in the value chain, and building supportive clusters as strategies to generate shared value. The methodology used for the analysis was mixed, employing surveys as the data collection instrument. The results reveal that both students and graduates of the evaluated program demonstrate a medium-low level in the three concepts analyzed. 40% are at a medium level, 35% at a low level, and only 24% at a high level.