SCIENTIFIC PRODUCTION ON SHARED VALUE: A BIBLIOMETRIC ANALYSIS
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Abstract
The concept of Shared Value is grounded in the notion that businesses and society are intrinsically connected. Instead of viewing the generation of economic value and social impact as isolated goals, the philosophy of shared value seeks to integrate them into business strategy. Organizations embracing this approach seek opportunities where financial success aligns with the improvement of social and environmental conditions. This study focuses on a literature review aimed at addressing the following questions: How is research on shared value approached in different countries? What is the extent of scientific production on this topic? To conduct the analysis, specific inclusion criteria were applied: publications must have occurred between 2012 and 2022, various types of documents were considered, the publication language was English, and they must be part of the SCOPUS database. In the analysis process, several tools such as VOSviewer, Biblioshiny, and Excel were employed, enabling the identification of clusters, assessing co-occurrence frequency, and detecting nodes in the network. Based on these results, various aspects were examined, including author behavior, countries, journals, and the evolution of the topic over time. Findings reveal a growing trend in academic work with shared value as the research focus during the reviewed period. Approximately 1033 documents have been generated, with the year 2019 standing out for the highest number of publications, representing approximately 13% of the total.
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