A CRITICAL STUDY OF THE DEMAND AND SUPPLY IN RELATION TO FOOD DELIVERY APPS LIKE ZOMATO AND SWIGGY IN INDIA

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NIKHIL POLKE
SACHIN TRIPATHI
RUSHIL CHANDRA

Abstract

Online food delivery services have gained popularity over the past several years. Businesses may only achieve long-term success if they consistently improve to suit shifting customer needs. This paper aims to critically analyze the demand and supply of food delivery apps like Zomato and Swiggy in India. It is not just the technology, but the experience provided to the consumer through such apps that counts. Young individuals aged approximately 15–34 years appear more likely to follow this trend, especially in metropolitan cities where heavy traffic and dense population make even short trips time-consuming. As a quicker and more convenient alternative, more and more Indians are turning to such apps. Online food delivery services now need to comprehend the preferences and thoughts of their consumers in order to live up to their expectations. These include availability of various food products, timely delivery service, accessibility etc. The paper will discuss the historical context, the current situation, various schemes deployed by them, etc.

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References

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