THE ROLE OF STRATEGIC INHIBITION IN STIMULATING CUSTOMER IMMUNITY
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Abstract
The objective of this research is to investigate the impact that strategic inhibition has on the enhancement of client immunity within the framework of a business setting. The information was collected by surveying a representative sample of the General Company for the Soft Drinks Industry - Baghdad's (250) workforce. Using the research instrument, this information was gathered from the most significant sources of data. Statistical applications (SPSS.V.25) and (AMOS.V.21) were used to analyze the returned tools. According to the findings, the idea of strategic inhibition has a favorable association with the notion of customer immunity. The association between strategic suppression and client immunity was studied and evaluated in this study, making it one of the very few studies to do so.
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