Main Article Content
During the COVID-19 pandemic, the prices of essential items like masks, hand sanitizers, and disinfectants increased. This profit-oriented pricing behavior led to excessive prices, benefiting businesses but causing losses for the community. To protect consumers' welfare, the government should employ strategies to address this issue. One approach is enforcing laws against excessive pricing behavior. When business actions create market instability, competition laws can be implemented to enhance market mechanisms. This research aims to analyze the characteristics of excessive pricing behavior exhibited by businesses and examine whether it falls under unfair competition laws. It also seeks to provide analysis on law enforcement regarding excessive pricing behavior in Indonesia.
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