Main Article Content
Strategic marketing is a term used to refer to the business discipline which might be adopted to attract visitors to a particular tourist destination. The tourist destination can be anything that has the potential to attract tourists. This paper focuses on the strategic tourism marketing of Halabja city as a case study of the Kurdistan region of Iraq. Such conceptual and empirical investigation might offer greater insight toward realizing sustainable tourism development and facilitate novel approaches to community-based tourism studies for Iraq in general and the Kurdistan region in particular. To accomplish the main objectives of the study, we collect secondary data. In compiling the data, two forms of data collection tools were used. First, 100 interviews in the state of the written questionnaires are performed. The second form of data collection tool is online interviews. Different descriptive statistics tools were employed to analyze the data collected from both levels. Based on the obtained results, we came up with a couple of solutions and a suggestion that might help to improve and develop the tourism marketing of Halabja city.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Altaee, H., Tofiq, A., & Jamel, M. (2017). Promoting the Tourism Industry of Kurdistan Region of Iraq (Halabja Province as Case Study, Journal of Tourism and Hospitality Management, 5(1), 103-111. https://doi.org/10.15640/jthm.v5n1a1.
Abudlqadir, Ayub Hasan; Hama, Bilal Esmail; Faraj, Shahen Mohammaed. (2020). The financial crisis affected Halabja province's birth rates from 2014 to 2018. Economics, Management, and Sustainability, 5(2), 132-137. https://doi.org/10.14254/jems.2020.5-2.10
Al Saed, R. M., & Upadhya, A. (2020). Role of airline promotion activities in destination branding: Case of Dubai vis-à-vis Emirates Airline. European Research on Management and Business Economics 2020 Vol.26 No.3 pp.121-126 ref.28.
Ali, D. (2021). The impact of tourism marketing on the attracted tourists in the Shaqlawa. Studies of Applied Economics, 39(7). https://doi.org/10.25115/eea.v39i7.5230.
Armonk. NY: IBM Corp. 2019. IBM SPSS Statistics for Windows, Version 22.0.
Aroian, K., Uddin, N., & Blbas, H. 2017. A longitudinal study of stress, social support, and depression in married Arab immigrant women. Health care for women international, 38(2), 100–117. https://doi.org/10.1080/07399332.2016.1253698.
Cizmec , F., & Ercan, T. (2015). The Effect of Digital Marketing Communication Tools in creating Brand Awareness By Housing Companies. Megaron. 10(2): 149-161 | DOI: 10.5505/megaron.2015.73745.
Cox C., & Wray, M., (2011). Best Practice Marketing for Regional Tourism Destinations, Journal of Travel & Tourism Marketing, 28:5, 524-540, DOI: 10.1080/10548408.2011.588112.
Crawford, M., & Di Benedetto, A. (2008). New product management. New York: McGraw Hill.
Faraj. S., Blbas H, Ahmed, A. A., (2022). Statistical Study of the Influence of COVID-19 on the Agricultural Supply Chain (Vegetative) Production in Halabja Governorate. Cues [Internet]. 30Jan. . 6(1):1. https://journals.cihanuniversity.edu.iq/index.php/cuesj/article/view/534/226
George, B. P. (2017). The evolution of destination branding: A review of branding literature in tourism. Journal of Tourism, Heritage & Services Marketing, 3(1), 9-17.
Middleton, V., & Clarke, J. (2012). Marketing in Travel and Tourism. London: Routledge.
Mitchell, T. R. (1981). Effects of Outcome Knowledge and Outcome Valence on Supervisors. Journal of Applied Psychology, 66(5), 605 - 609.
Pender, L., & Sharpley, R. (2005). The management of tourism. London: SAGE.
Shahen. M. F., & Marwan. M. J. (2020). The Relationship and Effect of Social Media on Student's Academic Performance: - the University of Halabja as an Example. HUJ-Volume 5, Issue 4, December 2020.
Zhang, C. et al. (2022). Rural tourism and evolving identities of Chinese communities in forested areas, Journal of Sustainable Tourism, DOI: 10.1080/09669582.2022.2155829
Gaikwad, T. S., Ragde, R., and Sawant, M., (2020). Tourist Satisfaction and Destination Loyalty: A Case study of the World Heritage Site of Ellora Caves, Atna Journal of Tourism Studies,15(1), 17-31, https://doi.org/10.12727/ajts.23.2 17.
Varona, G., D., and Jean, G., P., (2021). PREO Relationship of Tourist Satisfaction and Destination Image: The Case of Angeles City, Philippines Journal of Business and Management, 2( 1), 32-44.
Khatri, I . (2018). Tourism Destination Marketing: A Case Study of Lumbini Nepal, Journal of Tourism and Hospitality, 9,69-82, DOI: https://doi.org/10.3126/gaze.v9i0.19722.
Aynalem S., Akele B., Alemayehu H., Molla G., (2015). Assessment and Identification of the Tourism Resources of Bale Zone, Ethiopia, Journal Tourism Hospit,4,(4), 2-5. doi:10.4172/21670269.1000176.
Arch, G. W., and Marcia Y. S., (2015). Meta-Evaluation: Assessing Alternative Methods of Performance Evaluation and Audits of Planned and Implemented Marketing Strategies, Evaluating Marketing Actions and Outcomes. Published online: 549-663. http://dx.doi.org/10.1016/S1069-0964(03)12009-1.
Sanda, W., (1999), "Destination marketing planning in Croatia: Problems and perspectives," The Tourist Review, 5(42),78 - 84, http://dx.doi.org/10.1108/eb058305.
Lewis, C.C. and Jönsson, C.H., (2016), Promotion Tools Used in the Marketing of Sport Tourism Experiences in a Mature Tourism Destination, Sotiriadis, M. and Gursoy, D. (Ed.) The Handbook of Managing and Marketing Tourism Experiences, Emerald Group Publishing Limited, Bingley, pp. 397-407. https://doi.org/10.1108/978-1-78635-290-320161016. ;
Cronbach LJ. Coefficient alpha and the internal structure of tests. Psychometrika. 1951;16(3):297–334. https://doi.org/10.1007/BF02310555