ETHICAL LEADERSHIP BRIDGES CORPORATE SOCIAL RESPONSIBILITY AND GREEN INNOVATION: EVIDENCE FROM MANUFACTURING FIRMS OF PAKISTAN
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Abstract
This study examines the relationship between ethical leadership, corporate social responsibility (CSR), and green innovation within the context of manufacturing firms in Pakistan. The objective is to explore how ethical leadership practices influence the integration of CSR initiatives and the adoption of green innovation strategies in these organizations. The research utilizes a quantitative approach, employing a structured questionnaire to collect data from a sample of manufacturing firms in Pakistan. The questionnaire measures ethical leadership behaviors, CSR practices, and green innovation adoption. The data collected is analyzed using statistical techniques such as correlation and regression analysis to establish the relationships among the variables. The findings reveal a positive and significant relationship between ethical leadership, CSR, and green innovation. Ethical leaders exhibit behaviors that prioritize social and environmental concerns, leading to a greater emphasis on CSR practices and the integration of green innovation strategies within the organization. Moreover, the study demonstrates that CSR acts as a mediator between ethical leadership and green innovation, indicating that ethical leadership influences green innovation adoption by promoting CSR initiatives. The study also identifies several mechanisms through which ethical leadership facilitates the integration of CSR and green innovation. These mechanisms include fostering a culture of ethics, promoting employee engagement, and aligning organizational values with social and environmental goals. Additionally, the research highlights the role of top management support in driving ethical leadership practices and creating an organizational climate that encourages CSR and green innovation.
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