BUSINESS EVALUATION OF COMMERCIAL ESTABLISHMENTS IN THE RETAIL SECTOR IN A COMMUNE OF THE CITY OF CÚCUTA, COLOMBIA.
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Abstract
The objective of this paper is to know the characteristics of retailcommercial establishments in commune 1 of the city of Cúcuta. For this, an investigation was made with a quantitative approach, with field design of correlational descriptive type, the population was 57 establishments, a probabilistic sampling was used for 50 businesses. The main results obtained are as follows: (1) approximately 60% of enterprises do not generate employment, since most of these are managed by their owner, in other words, they have become a source of income; (2) To itself, it was found that these have been created on their own initiative 43% and to improve the well-being of the family 31% (3) to stay in the market, 42% use prices as the predominant strategy. Therefore, it was concluded that the business sector of the commune 1 of Cúcuta is made up of small companies, which do not have the capacity to generate employment, and in turn, internal rigidities prevent them from carrying out innovative strategiesto increase their sales.
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